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[ENG] Best Practices for Shopee Live Ads
EN | BM
Shopee's algorithm will automatically optimise your ads to maximise its exposure to shoppers who have recently engaged or purchased from stores and live streams that are similar or complementary to yours.
How well your ad performs is determined by several factors, one of which is the Quality score which measures how relevant and appealing your Live Ads are to shoppers.
A higher quality score indicates that your live stream is more likely to have conversions compared to others.
Here are some tips on how to boost your Quality score:
1. Use attractive live covers: showcase key products or highlight live stream on-air activities to increase chances of turning viewers into buyers
2. Craft an engaging live stream title and description: Make your live stream stand out with a relevant title and product descriptions
3. Promote for stores with positive reviews: recommend stores or sellers that maintain high product ratings, reviews and sold counts
4. Offer items with competitive prices: explore and promote for sellers that participate in promotional programs like Free Shipping, Cashback and ones that offer promotional prices to attract more potential buyers
5. Ensure relevance of streamer to product: your live stream should match the style of the product to better engage shoppers on the products
